12/04/2008
Family of man killed in Wal-Mart stampede sue over store advertising (Guardian Unlimited)
The family of the Wal-Mart worker who died in a stampede by shoppers has alleged in a lawsuit that the retailer's advertising contributed to his death. By Caitlin Fitzsimmons
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12/04/2008
IPTV provides advertising on demand (Business Standard India)
The recently-launched IPTV is offering advertisers a unique advertising proposition, that of pull advertising or advertising on demand. icontrol (AKSH IPTV), content service provider for the IPTV services of MTNL and BSNL, provides this feature called A-tube.
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12/03/2008
General Motors to Cut Spending on Local Advertising for Dealers (Bloomberg)
Dec. 3 (Bloomberg) -- General Motors Corp. , paring costs as it seeks $18 billion in federal aid, told U.S. dealers they’ll get less funding next year to help buy local advertising.
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12/04/2008
Media Layers' SMART System Enables Cellcom’s Revolutionary "Time is Money" Advertising Model (Centre Daily Times)
Media Layers, the pioneer in multi-channel mobile and Internet advertising solutions, announced today a new functionality of its SMART system that enables mobile operators to award customers with free air time for watching commercials on the Internet. This functionality includes advertiser’s questions at the end of the commercial, which viewers must answer to prove they have been paying attention.
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12/04/2008
LucidMedia Secures $8.8 Million in Funding to Launch Contextual Display Advertising Network and Opens Madison Avenue ... (Centre Daily Times)
LucidMedia ( www.lucidmedia.com ), an online contextual display advertising platform and meta-network, today announced several milestones surrounding its continued growth, inclusive of the completion of $8.8 million in funding, including the value of converted debt, to support the launch and expansion of LucidMedia’s contextual advertising network; the opening of a New York City sales office ...
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12/04/2008
AdGooroo Releases Special Mid-Quarter Search Advertising Report (Business Wire via Yahoo! Finance)
CHICAGO----Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released today from AdGooroo , a leading provider of online marketing competitive intelligence and keyword tools, provides evidence to the contrary.
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12/04/2008
04-12-2008: Changing the game beyond the advertising sphere (The Edge Daily)
IN both advertising and politics, changing the game is not an option but a necessity to stay competitive and relevant, said MCA deputy president and former health minister Datuk Seri Dr Chua Soi Lek.
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12/03/2008
Fitch cautious on media advertising decline (AP via Yahoo! Finance)
Fitch Ratings warned Wednesday that a potential global recession spanning into 2010 could lead to a media advertising decline on par with that of 2001.
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12/03/2008
Cobb EMC deal leaves co-op with arena advertising (Atlanta Journal-Constitution)
What will a nonprofit, electric cooperative do with $11 million worth of advertising on a high-profile arts center looming over I-75? That's among the questions hanging from this week's settlement of the Cobb EMC lawsuit. The deal gives Cobb EMC, a Marietta-based electric cooperative, 100 percent ownership of Cobb Energy, a for-profit affiliate that had operated it.
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12/04/2008
Media Layers' SMART System Enables Cellcoms Revolutionary "Time is Money" Advertising Model (Business Wire via Yahoo! Finance)
HERZLIYA, Israel----Media Layers, the pioneer in multi-channel mobile and Internet advertising solutions, announced today a new functionality of its SMART system that enables mobile operators to award customers with free air time for watching commercials on the Internet.
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